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Should You Panic? What Google Hummingbird Means For Your Brand
Have you heard about Hummingbird? It’s Google’s new search algorithm – the method by which the search engine sifts through all the web pages at its disposal and returns answers to search queries....
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Why We Write The Way We Write: 3 Tips For Creating Engaging Content
We’re often approached by brands that are curious about our method of content curation. For example, when sharing information about a company that sells designer glasses, why do we find it to be more...
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Is Content Marketing A Scam?
When it comes to attracting customers, creating high quality, original content is extremely important. Why? Think about it this way. When an email like the one below arrives in your Inbox, do you open...
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5 Crucial Steps In The Journey To A Perfect Headline
It’s 9:30 AM and the Sweet Relish content team is in the War Room. We’ve got Venti triple shot lattes in hand and our creative wheels are spinning. We’re scribbling on our oversized editorial calendar,...
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Are You Measuring The Cost And Success Of Your Ads Correctly?
Advertising your business online can be intimidating if you don’t know how to do it or what you should spend. Spending rates on advertising vary greatly on a number of things including the size of your...
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Keyboard Shortcuts In Google Analytics [VIDEO]
Today we’re talking about keyboard shortcuts in Google Analytics. dt: Set date range to today dy: Set date range to yesterday dw: Set date range to last week dm: Set date range to last month dc: Toggle...
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How To Use Annotations In Google Analytics [VIDEO]
Use annotations in Google Analytics to give context to your reports....
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Content Marketing 101: How to Increase Your Company’s Visibility
Considering the flooded consumer-driven market of today, the need to stand out above your competitors is ever more important these days. As you’re looking for new ways to increase your company’s...
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Can Your SMB Successfully Navigate The Online Marketing Jungle?
Marketing is tough, especially for SMBs. Why? You’re trying to compete with the big guys who spend in a month what you paid for your house, and thus you generally get priced out of the primary channels...
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If Richard Branson Can Find Time to Write…
We get it…each and every day, you’re slammed with different tasks to keep your company thriving. However, it’s important to find some time to personally write at least a post or two a month, so your...
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Brands We Love: Patagonia
“Yvon Chouinard, Patagonia's founder, got his start as a climber in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. After one of the...
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Bad Content vs. Good Content: Why the Good Stuff will Prevail
The headline read, “Reese Witherspoon Pregnant!” I think I emitted a tiny squeal. As a self-confessed celebrity voyeur, I devour copies of People and US Weekly as if they were manna from heaven. Of all...
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7 Reasons Why Content is Still King
Way back in 1996, at the height of Bill Gates’ wildly successful run as the CEO of Microsoft, he made a speech that still resonates, 14 years later: “Content is King.” Over the years, Google algorithms...
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Getting Started with Reputation Marketing
A few years ago, The New York Times published an article that laid out research claiming people were much more likely to remember negative events and feedback, rather than the positive ones. In fact,...
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Maximize Local Visibility with New Google Changes
Forbes contributor, Jayson DeMers, uncovers the ways Google's new algorithms can make you the leader of your market. The local and mobile frequency of search in Google means businesses need to do more...
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Competing with Big Business by Getting Local
Mikal Belicove of Entrepreneur.com speaks to small businesses who are going up against Goliaths in their neighborhood market. Maintaining a strong presence can be a challenge for the small business...
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Curated Content and Why Even the Big Boys are Doing it
If the New York Times is adding curated content to their website then you should too. In this article by Christian Jorg of MarketingProf.com, find out how this wave of content can be essential to your...
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Google+ Making Champions of Small Businesses; Better Page means Better Sales
Social meets sales with Google+ pages. Find out how your business page brings more than just new followers online in this Firmology.com article that we love. Rise to the challenge and stake claim on...
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Overwhelmed by SEO? What Mistakes to Avoid
Are you one of the website owners who makes these SEO mistakes? Find out the 7 critical SEO mistakes people are making on their lifeline--their company website. From keyword stuffing to inadequate...
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Want to Rise to the Top of Google?
First step: create your Google+ Business page! One of your biggest mistakes as a business owner: letting a single day go by without claiming and managing your Google+ Business page. LifeHealthPro gives...
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