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Should You Panic? What Google Hummingbird Means For Your Brand

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Have you heard about Hummingbird? It’s Google’s new search algorithm – the method by which the search engine sifts through all the web pages at its disposal and returns answers to search queries. Hummingbird is big because it utilizes an entirely new algorithm (it only uses pieces of the old) and is easily the biggest change Google has made to its core product since its inception in September of 1998. Should you panic? Probably not, but Hummingbird represents a pretty seismic shift in search functionality because now, Google (and other search engines like Bing, and Yahoo!) are integrating semantic or “conversational” search logic into the mix. Semanti...


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