When it comes to attracting customers, creating high quality, original content is extremely important. Why? Think about it this way. When an email like the one below arrives in your Inbox, do you open the attachment? For the majority of people, the answer is NO! (I hope) because the email is poorly written and presented and defies logic. Take the first sentence of the email for example: The courier company was not able to deliver your parcel by your address. Really? UPS is a “courier company”? So when did they start outsourcing the delivery component of their business to a third party? Further, no company the size of UPS would allow a communication...