Whether you are a retail store owner, franchisee, auto dealer, restraunteur, or any organization where the customers can review the service: listen up. Online reviews are affecting your sales. Did you know that over 75% of customers trust online reviews more than they trust family or friend recommendations? The online review is a powerful element in the decision-making process and this is what we know: the good reviews close good business, the bad reviews and lack of reviews make bad business (and no business is bad business). On a daily basis, any customer can leave a review for any business. More often than not, reviews currently stem from outstanding experie...