Active social media presence is critical. Leads come from everywhere and with constant activity that is valuable to your brand, you can turn those "likes" into sales. How often do you “mute” the companies who show on your newsfeed because the content is either irrelevant or dull? Social Media is a great way to connect with your audience of customers and potential customers. At the very core, it brings down the veil that shrouds your company’s day-to-day personality and gives your audience a chance to see more of your identity. Removing the transparency doesn’t mean posting a funny GIF everyday or sharing an update of your thoughts every ho...