What We Know: People Love Free Stuff And you know what they say: Knowledge is Power. Take what we know and apply it to your social marketing strategy. Social contests are a massively underused tool in social marketing. Connecting with your followers through a contest is a great way to engage and showcase the best of your brand. When you reach out with company news through a product/service giveaway, you're giving your audience a better chance to grow and evolve into active members of your community. Publishing your contest through Rafflecopter, a feature that Sweet Relish incorporates into your social marketing strategy, on social media collects emails, shares, and fo...