Only 27% of marketers have a documented content strategy. TWENTY SEVEN PERCENT According to studies done by content marketing groups in the country, these 27% have a written content strategy are reaping the benefits of content while the other 73% are wandering aimlessly looking for an ROI that will never come. This content marketing research shows that those 27% are: Far more likely to consider themselves effective at content marketing Far less challenged with every aspect of content marketing Generally more likely to consider themselves more effective with every tactic and social media channel Able to justify a higher percentage of the marketing budget be spend on co...