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What's the point in content marketing?

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Let's set the stage... It is 1996. The postage stamp was 32 cents. Prince Charles and Princess Diana got divorced. The Summer Olympics came to Atlanta. Spice Girls had a #1 hit "Wannabe". Bill Gates predicted the future. While these milestones may bring nostalgia for you, the Bill Gates prediction of 1996 has transported and transformed the way we think of the web today.   "Content is King" said Mr. Gates. "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products--a marketplace of conten...


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