Want to lead your readers to a special products page? Interested in giving your leads a peek at content you've written that would encourage a sale? Funny, we thought you would! Call to Action buttons within an article give your company a greater opportunity to turn leads into customers. We've said it before and we'll say it again: locating leads within the buying cycle is tough. Embedding Call to Action buttons eliminates that uncertainty. Take Sweet Relish, for example: You're reading our awesome article (thank you) about these Call to Action buttons and – what's this? Interested in more Call to Action features? If you like what we&...