The Buyer Journey: Content Marketing Versus Sales Enablement "If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business." The messaging needs to encourage engagement and a call-to-action. In this outstanding article from Business2Community, you can see this idea broken down and apply it to your business content marketing plans. You've got a strategy, right? Sweet Relish has developed a central library to store all your relevant content assets. Shorten the sales cycle with a better strat...