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Are Customers Reviewing Your Business Online?
If they're not, they should be! Collecting reviews is one of the best ways to attract new customers to your business. In fact, 72% of consumers say that positive reviews make them trust a local...
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Different Approach for Content Strategies in Your Business
Quality content is not an option. Too many companies are stuck inside the box when it comes to great content strategies. If you brand is blogging to advertise alone, you're doing a disservice to your...
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Sweet Relish Video Portfolio
Small Business Story -- Charlie's Coffee House This is a mellow advertisement video Mini documentary style video Customer testimonial with some advertising Non Visual Small Business example ...
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Content Hub Portfolio
Content Hub Portfolio Video Portfolio: http://blog.thecontenthub.us/article/sweet-relish-video-portfolio...
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50 Shades of Content
At Sweet Relish, we believe strongly that Not All Content is Created Equal. Your brand should experiement with a diverse content plan--providing valuable information along with entertaining blogs. The...
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B2B or B2C: Everyone is in the Content Game
Do you know where content fits into your sales strategy? Turning strangers into customers takes a great strategy and timing. Whether you are a B2B company or a B2C company, every business needs a...
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Content Strategy
The blueprint of your content marketing. You can't build a house without a blueprint. You can't (or shouldn't unless absolutely expert) bake the perfect soufflé without a recipe. You can't deliver...
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Content Development
In the world of marketing, content is king. However, publishing articles and updates just to fill a quota does not add value to your brand. Any publication related to your brand should serve a purpose,...
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Let Your Audience Be Your Guide: Listen!
Content idea creation can be daunting, but your best resource is often your audience. Business 2 Community recommends going straight to the source for new ideas. You can do this by asking your audience...
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Doing Content the Wrong Way?!
Great content cannot be effective if search engines aren’t indexing it. In the article below, columnist Arnie Kuenn explores eight common optimization errors and how to address them. SEO can have a...
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Content Marketing from the Experts
If you've been wondering where you may have gotten it wrong or wonder where to even begin when it comes to content marketing, we understand. Sweet Relish has been in the business of staying on top of...
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Product Update: SEO Content Tool
SEO. Quality content that will drive traffic, generate leads, and engage customers. These are the building blocks for basic content marketing success. Whether you are creating original content or...
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Product Update: Content Calendar
Does your business have a content plan? Are you creating content and scheduling the delivery? Is there a strategy to reach more customers and generate better leads? Is there one place where all of your...
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Product Update: Responsive Design
Sweet Relish takes the blog platform to a new level in many ways. One critical and highly visual way is the responsive design of the content hub display. On Desktop displays, your content should be...
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Content Idea Creation
Your blog should tell a story--one that your customers and potential clients would want to read. Great content starts with a great idea. Your content can promote your brand through engaging,...
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Content Hub Display
A key component to your content strategy is all in the planning and distribution. With the Sweet Relish Content Hub, you can easily manage your content without any professional web expertise. We make...
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These Tips Will Help You Take Your Content Marketing To The Next Level
As I’m writing this, we’re already three months into 2015. So I have to ask: how are your content marketing campaigns coming along?...
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Product Update: Software Integration
Why spice up your newsletter? Think about it like this--would you be interested in reading or clicking the emails you currently send to your leads or customers? Sweet Relish brings great content from...
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Social Reputation
Online reviews. Everyone is doing it. Everyone is reading it. Consumers are more intelligent than ever before. They are self-educating, self-aware, and self-serving. What's difficult for companies...
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Content Ideas: The Sky is the Limit!
After blogging for any length of time, coming up with new, original content ideas can be a struggle. In the article below, Tech Cocktail writer Silke Jager has provided seven tips for generating new...
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Content: Sales and Marketing Together Better
The Buyer Journey: Content Marketing Versus Sales Enablement "If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine...
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Product Update: Plug & Play, Easy Customizing
The trouble with so many platforms for managing and publishing content is the level of technical sophistication it takes to post, customize, and design the pages. Your blog platform should be an...
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Does Your Company Have a Content Hangover?
Here is what we know: organizations need high-quality, engaging content to retain their audience and captivate new visitors. The problem is that companies are all but spent on the creativity and...
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Why You Should Use Videos in your Content Plan
Want to find a way to take your content to the next level? We all know a picture is worth a 1000 words, but a video could be worth a 1000 likes. Video is a powerful and visceral medium, perfect for...
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Be Authentic Storytellers of Your Brand
Your customers want to read great stories--they want to be entertained and moved by the stories you tell. For your brand to engage a greater, more involved audience you must tell great stories. Many...
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Product Update: Call to Action
Call-to-Action. Whether it's driving users to schedule an appointment, sign up for your newsletter, chat live through a demo, or follow your social pages, you need a plan of action to generate leads....
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Documenting Content Strategy
Only 27% of marketers have a documented content strategy. TWENTY SEVEN PERCENT According to studies done by content marketing groups in the country, these 27% have a written content strategy are...
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Product Update: Social Contest
What We Know: People Love Free Stuff And you know what they say: Knowledge is Power. Take what we know and apply it to your social marketing strategy. Social contests are a massively underused tool in...
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Divisions in your Organizations
Success in business sometimes leads to adding new division under your corporate umbrella. Don't limit your company success by dividing your brand into individual segments. The Sweet Relish platform...
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Product Update: Call to Action within Articles
Want to lead your readers to a special products page? Interested in giving your leads a peek at content you've written that would encourage a sale? Funny, we thought you would! Call to Action buttons...
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Transform Your Company Press Release Format
Content is anything you write, produce and share on behalf of your brand. Blogs, articles, videos, image portfolios, company news, testimonials, and even press releases are elements of a content...
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Twitter Turned Automated
Custom bit.ly links and custom twitter message template Now you can provide your bit.ly Access token to our content hub, and we will use your account to generate links for tweets. This allows you to...
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What's the point in content marketing?
Let's set the stage... It is 1996. The postage stamp was 32 cents. Prince Charles and Princess Diana got divorced. The Summer Olympics came to Atlanta. Spice Girls had a #1 hit "Wannabe". Bill Gates...
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Good SEO doesn't mean Good Content
These truths we hold to be self-evident: A $400 glass won't make the bottom shelf scotch taste any better. State of the art treadmills won't make it easier to walk on a broken foot. The best SEO won't...
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What acquisitions, sales teams, and marketing divisions need to succeed
Closing with Content Field sales, inside sales, outbound prospecting, talent acquisitions, partner recruitment: no matter what form of sales your team operates within, it’s still hard to connect with...
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Swiss Army Knife of Content Marketing
Content is ubiquitous and, whether you know it or not, your company has accepted this as standard ops. You create content. Cheers to you. But is it bringing you revenue? If you're on a marketing...
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Content Marketing...version 3.0
Content marketing. Can't live with it. Can't live without it. Since 1996, this phenomenon of business development has added value to our company strategies and a lot of work for our marketing...
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One record. Unlimited channels.
One message. Unlimited channels. Leads can come from anywhere. Whether it is Facebook, LinkedIn, Blogs, or newsletters, companies have acquired some of their best talent and customers through these...
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Product Update: Analytics Dashboard
They say "if it ain't broke, don't fix it" and we firmly agree. That's why in Content Marketing 101, tracking is essential. Sweet Relish's content platform has given you the ability to see your content...
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Sweet Relish for Retail
Discovery Platform for Retail Search and Discovery has changed for the retail industry in the last couple of years. A change this drastic can be difficult to adjust to and manage from the corporate...
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Busting the myth on Content ROI
We may not be scientists or lab-junkies (read: we definitely are not) but the team here at Sweet Relish has been really into busting myths in content marketing this year. There's no film crew to...
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Foundation of the Sweet Relish Platform
The Benefits and Features that Transform Your Content Repackaging content to generate better leads in content marketing. Easy said and easy to do with the SR Platform. The bolt-on technology of the SR...
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Mobile-Ready Websites
April 21st. The other big day in April some of us have been dreading. Some have called it “mobilegeddon” Are you prepared? Google, easily the world’s largest search engine, has done it again. A new...
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Archive or Thrive? Where is your newsletter sitting?
Do you know if anyone is reading it? It might seem like we're on a kick talking about newsletters; however, we're not the only folks in town (read: world) begging for companies to change their old ways...
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Take the Pain out of Newsletters
Newsletters are the love letters to your customers and potential clients. Whether you're staying in touch weekly, biweekly, or monthly make your newsletter a vehicle for more business. Make your...
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Review Management
Whether you are a retail store owner, franchisee, auto dealer, restraunteur, or any organization where the customers can review the service: listen up. Online reviews are affecting your sales. Did you...
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Social Media for Your Business
Active social media presence is critical. Leads come from everywhere and with constant activity that is valuable to your brand, you can turn those "likes" into sales. How often do you “mute” the...
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Facebook Advertising
1.23 Billion Monthly Active Users That’s the audience reporting from Facebook last quarter, according to the viral social media platform; with numbers increasing every quarter. With the wide audience...
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Landing Pages 101
Why should you use landing pages? Better conversions. Landing pages are the trackable middle men of your marketing campaign. Whether you're advertising on Facebook that clicks to a landing page or...
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Content Hub Platform
Overview Sweet Relish Content Hub Platform is designed as Software as a Service (SaaS). That means is it licensed as a subscription basis and is centrally hosted. That also means no set up of hardware,...
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