Why should you use landing pages? Better conversions. Landing pages are the trackable middle men of your marketing campaign. Whether you're advertising on Facebook that clicks to a landing page or hosting a webinar that registers through a landing page, the common thread of this best practice is the landing page. Why can't I just direct users to my homepage for that information? Your website is designed for a general brand-minded audience. Traffic going to the homepage is vastly different from user to user and can come from search engines, email signatures, social media, or direct links. You can gauge the traffic to your homepage but unless the needle moves drastically...