We may not be scientists or lab-junkies (read: we definitely are not) but the team here at Sweet Relish has been really into busting myths in content marketing this year. There's no film crew to document the magic but, as software gurus and content wizards, we'd prefer sharing through our own blog. ROI. Those three letters have a gargantuan impact on the lives of marketers and execs across all business types and sizes. It's one common thread we all have woven into our company structure. It is our bottom line. It is our horizon on which we focus through stormy seas of bad marketing weather. It is our best friend and worst enemy. (Frenemy, indeed. Thanks Webster) It is t...